Understand the Brand

We use Claude to run structured brand interviews, synthesize stakeholder inputs, and map your personality framework — cutting a 3-week discovery process down to a day. No expensive facilitation software needed.

Brand Discovery
AI-Synthesized Insights
Stakeholder Interviews
Personality Mapping

Tools we use

  • Claude — brand interviews, synthesis, personality mappingClaude — brand interviews, synthesis, personality mapping
  • Figma — visual tone mapping and brand workshopsFigma — visual tone mapping and brand workshops
  • GitHub — docs, briefs, and version-controlled brand assetsGitHub — docs, briefs, and version-controlled brand assets
Brand Discovery · Claude
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What values define your brand at its core?
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Bold, minimal, human-first. Clarity over noise.
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Synthesizing brand personality

Personality mapped

BoldMinimalHuman-firstCalmTrustworthyForward-thinking
✓ Tone defined✓ Values mapped
Mayya Aprosina

Mayya Aprosina

CEO & Business Designer

A clear why shapes everything that follows.

"Understanding why your brand exists — beyond products or features — gives every decision direction. It's the foundation for building digital experiences that feel aligned, intentional, and real."

Get in touch
Design Spec · Figma AI● AI generating

Typography

Heading32px
Body16px
Caption12px

Color Tokens

#161616Primary
#8D35FFAccent
#BBBBBBMuted

Components

✓ Figma AI — 3 components generated

Translate into Product Experience

Figma AI and Claude work together to translate brand voice into interface decisions — tone, layout, microcopy. Design iterations that used to take days now happen in hours.

UX Tone Principles
Messaging Frameworks
Brand Audit
Personality Mapping

Tools we use

  • Figma + Figma AI — layout, flows, AI-assisted designFigma + Figma AI — layout, flows, AI-assisted design
  • Claude — microcopy, voice guides, messaging frameworksClaude — microcopy, voice guides, messaging frameworks
  • Whimsical — early UX sketches and concept directionWhimsical — early UX sketches and concept direction

Align Across Teams

We replace heavy PM platforms with smart async workflows. Claude writes summaries, tracks decisions, and documents outcomes — no Jira licenses, no Loom recordings, no tool fatigue.

Async-First Workflow
AI Meeting Notes
Shared Documentation
No-Tool Overhead

Tools we use

  • Claude — meeting notes, decisions, async documentationClaude — meeting notes, decisions, async documentation
  • Notion — shared strategy docs and team knowledge baseNotion — shared strategy docs and team knowledge base
  • Slack — async team communicationSlack — async team communication
  • FigJam — workshops and visual alignment sessionsFigJam — workshops and visual alignment sessions
Meeting Summary · Claude

Sprint Planning

Today · summarized in 8 sec

Done
Navigation structure approved
Color tokens finalized
Onboarding flow — in review
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A
J
3 reviewed
No Jira. No Loom.

What You Get

Strategic Foundation

A clear product direction rooted in your brand's purpose, promise, and personality.

Messaging Frameworks

Positioning, voice, and messaging pillars across product, marketing, and sales.

Cross-Team Alignment

Collaborative tools and rituals to keep design, product, and business stakeholders aligned.

Decision-Making Criteria

Shared principles that help your team move faster.

Actionable Product Architecture

Feature roadmaps and IA built around real user needs and business priorities.

Delivery Blueprint

A practical handoff package for build — specs, edge cases, acceptance criteria.

Get Started Today

We work with founders, product leads, and marketing teams to shape digital products that reflect who you are — and scale with who you're becoming.